Château de Sours
A Modern Expression of Bordeaux Heritage
Situated between Saint-Émilion and Pomerol, Château de Sours is a historic Bordeaux wine estate with a reputation for producing elegant wines that combine traditional craftsmanship with a contemporary outlook. The project involved refreshing the brand's visual identity and creating a suite of printed and digital communications that reflected the quality, provenance, and character of the estate.
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Wine is as much about story as it is about product. For Château de Sours, the challenge was to communicate generations of heritage and expertise while appealing to a modern audience. The brand needed to balance tradition and authenticity with a more refined, contemporary visual language.
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Rooted in Heritage, Refined for Today
The identity and communications were designed to celebrate the estate's rich history while creating a more elegant and accessible brand experience. Drawing inspiration from the château's heritage, vineyards, and winemaking expertise, the work combined timeless typography, restrained colour palettes, and sophisticated layouts to reinforce a sense of quality and provenance across every touchpoint.
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Designed the brand identity, menu system and interior graphics, developing a consistent visual language that enhanced the restaurant’s atmosphere, customer experience and brand presence throughout the venue.
