Origin Kitchen
Making Plant-based food irresistable
Origin Kitchen make amazing planted based food with a commitment to reducing environmental impact and ethically sourcing all ingredients. They needed a company brand refresh and packaging design for the launch of their new creamed cashew range.
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Plant-based food is often positioned around health benefits rather than flavour, making it less appealing to mainstream consumers.
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Nuts About Flavour — a brand proposition focused on taste, appetite appeal and ingredient quality rather than compromise.
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Led brand development, packaging design and food photography art direction to create a compelling
retail proposition.
